Explore the Enhanced Commerce Sales and Marketing Features in NetSuite 2026.1

In the latest release of NetSuite 2026.1, several enhancements have been made to the Commerce sales and marketing features, aimed at improving user experience and driving conversion rates. This article will take a closer look at these new capabilities, their benefits, and best practices for implementation.

Key Enhancements in Commerce Sales and Marketing

Intelligent Item Recommendations

One of the standout features in this release is the improved Intelligent Item Recommendations. This functionality utilizes advanced algorithms to analyze customer behavior and suggest products that are likely to engage them, thus enhancing the sales funnel.

CRM Conversion Workbook: This tool assists users in tracking and analyzing their sales conversions, helping to refine marketing strategies based on actionable insights.
Filter by Available Items: You can now filter recommendations to display only items that are currently in stock, helping to address customer queries regarding product availability and preventing disappointment.
Column Customization: Users have the ability to customize the columns of their recommendation results, thus allowing them to prioritize or hide specific data points relevant to their workflow.

Popular Item Recommendations

Another addition is the Popular Item Recommendations, which surfaces items that are trending among customers. Utilizing real-time data analytics, this feature helps marketers take advantage of current shopping patterns to enhance their promotional efforts.

Accessing Preferences for Intelligent Item Recommendations

To optimize the effectiveness of the Intelligent Item Recommendations feature, users can access and adjust their preferences directly from the settings menu. This allows for high personalization based on targeted demographics or specific marketing campaigns.

Redwood Theme Experience and UI Updates

In line with the latest design trends, this release introduces updates to the user interface, particularly within the Redwood Theme. Enhanced visuals improve clarity and engagement, contributing to an overall better user experience when interacting with intelligent item recommendations.

Best Practices for Implementation

Regularly Review Data: Continually monitor the effectiveness of item recommendations and conversion rates. Adjust filters and preferences as customer behaviors evolve.
Collaborate with Sales Teams: Ensure that sales and marketing teams are aligned in leveraging these features for maximum impact, sharing insights gained from tools like the CRM Conversion Workbook.
Utilize UI Updates Effectively: Take advantage of the new UI to enhance user interaction with the platform. Train staff to utilize customization features for better data visibility.
Test and Iterate: Conduct A/B testing on recommendations and promotional campaigns to identify what resonates best with your audience. Use insights to iterate on marketing strategies.

By effectively utilizing these enhancements in NetSuite 2026.1, businesses can empower their commerce operations, leading to more successful marketing outcomes and increased sales.

Key Takeaways

NetSuite 2026.1 enhances Commerce functionalities with intelligent recommendations and improved UI.
New filtering options help users display only available items, enhancing customer satisfaction.
Customization features allow for tailored insights and a more relevant user experience.
Regular data analysis and collaboration between sales and marketing are crucial for success.
Stay current with UI updates to maximize engagement and effectiveness in marketing efforts.