Creating Promotions for NetSuite 2026.1: Best Practices

TL;DR Opening

Starting in NetSuite 2026.1, users can efficiently create and manage various types of promotions through a new promotions landing page. This functionality supports item discounts, fixed pricing, shipping options, and free gifts, all essential tools for driving sales in your eCommerce strategy.

What's New

The 2026.1 release introduces enhanced promotional features in NetSuite, allowing businesses to create multiple types of promotions from a centralized location. This streamlined approach enhances user experience and encourages marketing creativity, ultimately leading to increased conversions. Here’s a closer look at each promotion type:

Types of Promotions

NetSuite allows the following promotion types:

• Item Promotions: Provide percentage or currency discounts on specific items.
• Fixed Price Item Promotions: Offer items at a predetermined price rather than a discount.
• Order Promotions: Deliver percentage or currency discounts applied to the entire order.
• Shipping Promotions: Enable free shipping options under certain conditions.
• Free Gift Promotions: Add complimentary items to an order automatically.

Creating Promotions

To create a new promotion, follow this basic workflow:

1. Navigate to Commerce > Marketing > Upsell > Promotions > New.
2. Select the desired promotion type.
3. Fill out the promotion details:
   • Basic Properties: Name, description, active/inactive status.
   • Scheduling: Set start and end dates.
   • Conditions: Specify what must be bought (Buy conditions) and what the customer receives (Get conditions).
   • Coupon Codes: Optionally associate coupon codes for tracking.
   • Audience and Sales Channels: Target customer eligibility and specify where the promotion is applicable.
4. Activate by saving the promotion. You can choose to save and create a new one or copy the current details for a new promotion.

Best Practices

• Deactivate Expired Promotions: After promotions end, deactivate them to maintain system efficiency and avoid confusion during checkout.
• Monitor Performance: Regularly check the impact of promotions on sales and engagement to optimize future campaigns.
• Combinability Options: Consider how promotions can be combined. Set clear rules for customers to understand potential discounts.

Note: Deactivation does not delete promotions; they are simply made unavailable for selection on a transaction.

Who This Affects

The features outlined in this guide impact:

• Administrators: For setting up and managing promotions.
• Marketers: For creating compelling promotional offers.
• Retail Managers: To enhance in-store and online sales dynamics.

Key Takeaways

• NetSuite 2026.1 introduces a centralized promotions landing page for ease of use.
• Variety of promotions available, including item, fixed price, order, shipping, and free gifts.
• Best practice includes deactivating expired promotions to improve efficiency.
• Clearly define Buy and Get conditions for transparent customer engagement.